How Technology and
User-Centred Practices Reshaped an Industry
Design has undergone significant transformations in the last 20 years, with the proliferation of digital technology and the rise of user-centred design practices marking key changes.
Design has undergone significant transformations in the last 20 years, with the proliferation of digital technology and the rise of user-centred design practices marking key changes. One major change has been the shift from print to digital media. In the past, design was largely focused on print materials such as brochures, posters, and packaging. Today, however, much of the design work has transitioned to digital products such as websites, mobile apps, and software. For example, e-commerce giants like Amazon have leveraged this shift, continuously optimising their digital platforms to enhance user experience. This transition has led to a greater emphasis on user experience (UX) design, as designers must now consider how users will interact with their products on screens rather than in the physical world.
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